Save like a hero.
Spidey-style.

Spider-man saves money the only way Spider-man knows how - by stringing it up with his web, in his local Brooklyn subway

In partnership between Synchrony Bank and Sony Pictures’ Spiderman: Into The Spider-verse, we created an experience that would allow fans to immerse themselves in the Spider-verse, weild their own AR spidey-powers, and save like a hero.

What was my role?
Lead Strategist.
Developed and pitched the idea, developed consumer UX.
Produced AR and interactive 360 experience, and competition mechanic.