Like Shark Week.
But with drones.

To make GE’s Droneweek bigger and better than ever, we partnered with VICELAND to create one week of custom content on the network that would air during primetime.

We teamed up a GE engineer, VICELAND’s equipment manager, and a drone-flying expert to make a week-long, forever informative, often absurd drone-fest.

What was my role?
Lead Strategist.
Creative director of VICELAND-produced content, strategic lead for media ecosystem and social media content. I also watched 50 hours of VICELAND content. That counts!