Animal Crossing
Pop-up

We introduced Klarna to the world of Animal Crossing, with a virtual pop-up to give players an in-game shopping experience and feature fashion favorites from influencer Micah “Noodles” Mahinay, re-created by gaming fashion designer Kara Chung.

Hot items were dropped in-game, for players to outfit their in-game avatars.
These same items were made available IRL.

What was my role?
Strategy Director.
Concepted and pitched the idea, worked with media and design partners to develop UX and media ecosystem.