Games + Beer FTW

To promote Activision’s most anticipated release of the year, Call of Duty: Black Ops III, we turned to the thing at the heart of every 18+ gaming experience. Beer.
Partnering with a craft brewery in QLD, Australia, we created Black Hops.
The world’s first Midnight Pale Ale.

What was my role?
Lead strategist.
Concepted and pitched the idea, worked with brewery to craft the beer, and I even designed the label!